Moms for Equal Parenting is an activist organization, lead by women. Our mission is to promote equally shared 50/50 parenting for all families, with a focus on what is best for children, while simultaneously closing gender gaps.
This effort includes:
Educate the public about shared parenting research and best practices.
Torpedo the gender inequality by changing minds and attitudes about parenting.
Normalize equal parenting as the cultural presumption.
Moms for Equal Parenting History
Moms for Equal Parenting was founded in 2020 by me, Emma Johnson, a journalist and founder of Wealthysinglemommy.com, a 2012 blog that grew into what has been recognized as the largest platform for single mothers.
Through interacting with my readers, my own lived experience and deep-diving into the research, I changed my own (vintage) beliefs about parenting, divorce and gender, recognizing that women hold the power in family court, family life, and in many cases the public sphere. It is our responsibility to change culture and law to reflect what research finds: Equal parenting schedules are best for children, gender equality, moms and dads, men and women.
Featured Best Interest articles
Some important and/or popular posts:
50/50 parenting schedules close gender gaps
Would birth rates improve if divorce were fairer to men?
Zombie theory: Women file for divorce because men are horrible
Feminist success: Poor moms aren’t signing up for child support
Also, subscribe to our sister project, Virginia Coalition for Boys and Men, which brings together leaders in the Commonwealth to promote the wellbeing of males everywhere. First project is to support the legislative creation of the Virginia Advisory Commission for Men and Boys, announced Oct., 2025.
About Emma Johnson
I am a business journalist, gender equality activist, author of The Kickass Single Mom (Penguin), and The 50/50 Solution (Sourcebooks) and founder of Wealthysinglemommy.com and Moms for Equal Parenting.
A former newspaper and Associated Press reporter, I’ve been featured on New York Times, Wall Street Journal, Newsweek, CNBC, Elle, NPR, TIME, O, The Oprah Magazine, The Doctors, and many more.
I frequently speaks on family and gender, including at the United Nations Summit for Gender Equality, Google and a Scottish Parliament council.
I live in Richmond, Va., with her son, daughter and husband.
